WE187

Google AdWords Essentials

Optimize your campaigns to maximize ROI.

  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal
  • Laboratory
    course
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to optimize an advertising campaign on the AdWords network.

Targeted audience

Webmasters, account managers and marketing directors.

Prerequisite

WE166 course.

Content

  • Advanced key word strategies
  • How to optimize a campaign on a daily basis
  • Advanced strategies (remarketing, audience data, etc.)
  • Overview of other networks and new click purchasing techniques
  • Selecting the proper performance indicators for analysis and optimization
  • Optimization: learn how to make calculated choices

DATES*

*Unless stated otherwise, all sessions are in French.
  • Quebec City

    October 5 2017

  • Montreal

    October 16 2017

  • Quebec City

    February 9 2018

  • Montreal

    February 13 2018

Trainer(s) assigned(s)

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