WE187

Google AdWords Essentials

Optimize your campaigns to maximize ROI.

92%

overall satisfaction for this course

?Average calculated from scores obtained from 14 participants who took this course.
  • Duration 1 day
  • Regular fee 485
  • Preferential fee 435?
  • Locations
    • Montreal
  • Laboratory
    course
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to optimize an advertising campaign on the AdWords network.

Targeted audience

Webmasters, account managers and marketing directors.

Prerequisite

WE166 course.

Customer Testimonials

Very interesting and easily adaptable to the audience's level of knowledge.

Sarah D. / Chargée de projets, PME MTL Centre-Est

Content

  • Advanced key word strategies
  • How to optimize a campaign on a daily basis
  • Advanced strategies (remarketing, audience data, etc.)
  • Overview of other networks and new click purchasing techniques
  • Selecting the proper performance indicators for analysis and optimization
  • Optimization: learn how to make calculated choices

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    March 18 2019

Trainer(s) assigned(s)