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Google AdWords: designing, implementing and optimizing campaigns

Carry out your first online marketing campaign and analyze the results.


overall satisfaction for this course

?Average calculated from scores obtained from 5 participants who took this course.
  • Duration 2 days
  • Regular fee 905
  • Preferential fee 815?
  • Locations
    • Montreal
  • Laboratory


To provide the knowledge and skills required to integrate an ad campaign on the Google network.

Targeted audience

Webmasters, account managers, marketing directors and anyone who uses the Google platform.


Course WE166.

Customer Testimonials

Great exercises that make concepts easier to understand.

Noémie H. / Commis - Marketing, Industries Harnois


  • Creating a campaign based on a previously existing strategy
  • Defining the campaign architecture
  • Using the Announcements extensions
  • Creating textual and visual advertisements (AdWords)
  • Creating an Excel file for implementing a complex campaign
  • Synchronization in AdWords Editor
  • Overview of the features of Preview Tools
  • Monitoring the results of a campaign
  • Presenting the results
  • Recommending actions to take
  • Optimization techniques
  • Avanced optimization strategies

General Note

Please ensure that you have an active Google Adwords account.