WE166

Better Understanding Google AdWords and Media Buying Technologies

85%

overall satisfaction for this course

?Average calculated from scores obtained from 137 participants who took this course.
  • Duration 1 day
  • Regular fee 510
  • Preferential fee 460?
  • Locations
    • Montreal
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to efficiently plan and carry out a digital media campaign.

Targeted audience

Media directors, marketing students, account managers and media novices.

Prerequisite

None.

Special Note

Customer Testimonials

Skilled trainer and up-to-date content.

Chantal C. / Agente d'information, École de technologie supérieure

Content

  • Introduction to search strategies, Google Display Network and Audiences
  • Technology overview (Google, Facebook, Bing, RTB, DSP, DMP, SSP)
  • Deploying an AdWords campaign
  • Selecting effective performance indicators for the campaign
  • Presentation of results planning tools for the campaign

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    November 6 2018

  • Montreal

    March 6 2019

Trainer(s) assigned(s)