Better Understanding Google AdWords and Media Buying Technologies


overall satisfaction for this course

?Average calculated from scores obtained from 148 participants who took this course.
See the training dates
  • Duration 1 day
  • Regular fee 510
  • Preferential fee 460?
  • Locations
    • Montreal


To provide the knowledge and skills required to efficiently plan and carry out a digital media campaign.

Targeted audience

Media directors, marketing students, account managers and media novices.



Training Details


  • Introduction to search strategies, Google Display Network and Audiences
  • Technology overview (Google, Facebook, Bing, RTB, DSP, DMP, SSP)
  • Deploying an AdWords campaign
  • Selecting effective performance indicators for the campaign
  • Presentation of results planning tools for the campaign

Customer Testimonials

Skilled trainer and up-to-date content.

Chantal C. / Agente d'information, École de technologie supérieure

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    December 9 2019

  • Montreal

    June 17 2020

Trainer(s) assigned(s)