WE166

A Critical Look at Digital Advertising Campaigns

By studying different cases, you will develop a critical eye for digital advertising campaigns and form important questions

85%

overall satisfaction for this course

?Average calculated from scores obtained from 148 participants who took this course.
See the training dates
  • Duration 1 day
  • Regular fee 510
  • Preferential fee 460?
  • Locations
    • Montreal
  • New version

Objectives

At the end of this training, the participant will be able to take a critical look at digital advertising campaigns.

Targeted audience

Digital marketing managers or specialists; account managers.

Prerequisite

None.

Training Details

Content

  • Unit of Study (US) 1 – The case of Fender: establishing the basic parameters of a digital media campaign
  • US 2 – Data analysis: interpreting results from a digital media campaign
  • US 3 – Looking for errors: best practices for critiquing a digital media campaign
  • US 4 – And how are things at your workplace? Outlining and staging an intervention in your own professional environment

General Note

It is possible that you may have to intervene in your own team’s digital advertising campaigns. It may be necessary to be critical and develop strategic questions. This training will help you interpret the different deliverables that will lead you to a targeted and well-organized campaign.

Customer Testimonials

Skilled trainer and up-to-date content.

Chantal C. / Agente d'information, École de technologie supérieure

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    December 9 2019

  • Montreal

    June 17 2020

Trainer(s) assigned(s)