Better understanding digital ad campaigns (Google AdWords)

Learn all about Web marketing strategies through case studies.


overall satisfaction for this course

?Average calculated from scores obtained from 148 participants who took this course.
See the training dates
  • Duration 1 day
  • Regular fee 510
  • Preferential fee 460?
  • Locations
    • Virtual Classroom
    • Montreal
  • New version


Upon completion of this course, participants will have the ability to interpret the results of a digital advertising campaign.

Targeted audience

Marketing managers and directors, account managers (Web agency), marketing and communication specialists and coordinators, sales directors and business development directors.



Special Note

Training Details


  • Unit of Study (UA); Fender case study: deploy a digital media campaign (Google AdWords, Bing, Facebook Ads)
  • UA 2 – Data analysis: interpret the results of a digital media campaign using performance indicators (KPIs)
  • UA 3 – Best practices of online advertising: assess the effectiveness of an online campaign
  • UA 4 – From theory to practice: establish a Web marketing strategy within your company

General Note

It is possible that you may have to intervene in your own team’s digital advertising campaigns. It may be necessary to be critical and develop strategic questions. This training will help you interpret the different deliverables that will lead you to a targeted and well-organized campaign.

Customer Testimonials

Skilled trainer and up-to-date content.

Chantal C. / Agente d'information, École de technologie supérieure

Select the training date*

*Unless stated otherwise, all sessions are in French.
  • Virtual Classroom

    September 25 2020

  • Montreal

    October 16 2020

  • Virtual Classroom

    December 8 2020

Trainer(s) assigned(s)