Using the Best Strategies and Techniques for Web Marketing

Ensure you have the best plan for maximizing your investments.


overall satisfaction for this course

?Average calculated from scores obtained from 247 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
    • Gatineau

Formation path :

Strategies and Webmarketing Training Paths

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To provide the knowledge and skills required to implement a marketing campaign on the Internet using the most effective channels and approaches.

Targeted audience

Marketing and communications managers, Web specialists..



Customer Testimonials

Good popularization of a complex discipline.

Brigitte G., Collège Marie-Victorin


  • Dominant trends: channels, increasing variety of screen sizes and usage contexts
  • Defining the target Web audience
  • Building a Web marketing plan
  • Marketing strategies for search engines
  • The importance of an effective initial page
  • Strategies for Internet media placement
  • Strategies for social networking
  • Strategies for email marketing
  • Discount coupons and contests
  • Tracking and assessing the effectiveness of your web strategies
  • Overview of networks and one-click purchasing techniques


*Unless stated otherwise, all sessions are in French.
  • Montreal

    May 3 2018

  • Quebec City

    September 12 2018

  • Montreal

    September 21 2018

  • Gatineau

    September 25 2018

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