Strategies and Techniques for Web Marketing


overall satisfaction for this course

?Average calculated from scores obtained from 218 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Gatineau
    • Quebec City
    • Montreal

Formation path :

Strategies and Webmarketing Training Paths

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To provide the knowledge and skills required to implement a marketing campaign on the Internet using the most effective channels and approaches.

Targeted audience

Marketing and communications managers, Web managers and any other personnel involved in Web marketing.



Customer Testimonials

The course covers most of the Webmarketing area.

Nicolas J. / Intégrateur Web, Openmind Technologies


  • Dominant trends: channels, increasing variety of screen sizes and usage contexts
  • Defining the target Web audience
  • Building a Web marketing plan
  • Marketing strategies for search engines
  • The importance of an effective initial page
  • Strategies for Internet media placement
  • Strategies for social networking
  • Strategies for email marketing
  • Discount coupons and contests
  • Tracking and assessing the effectiveness of your web strategies
  • Overview of networks and one-click purchasing techniques


*Unless stated otherwise, all sessions are in French.
  • Gatineau

    December 5 2016

  • Quebec City

    December 12 2016

  • Montreal

    January 6 2017

  • Montreal

    March 30 2017

  • Gatineau

    June 12 2017

  • Quebec City

    July 10 2017

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