WE160

Strategies and Techniques for Web Marketing

83%

overall satisfaction for this course

?Average calculated from scores obtained from 218 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Gatineau
    • Quebec City
Parcours

Formation path :

Strategies and Webmarketing Training Paths

View path
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to implement a marketing campaign on the Internet using the most effective channels and approaches.

Targeted audience

Marketing and communications managers, Web managers and any other personnel involved in Web marketing.

Prerequisite

None.

Customer Testimonials

The course covers most of the Webmarketing area.

Nicolas J. / Intégrateur Web, Openmind Technologies

Content

  • Dominant trends: channels, increasing variety of screen sizes and usage contexts
  • Defining the target Web audience
  • Building a Web marketing plan
  • Marketing strategies for search engines
  • The importance of an effective initial page
  • Strategies for Internet media placement
  • Strategies for social networking
  • Strategies for email marketing
  • Discount coupons and contests
  • Tracking and assessing the effectiveness of your web strategies
  • Overview of networks and one-click purchasing techniques

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    January 6 2017

  • Montreal

    March 30 2017

  • Gatineau

    June 12 2017

  • Quebec City

    July 10 2017

Trainer(s) assigned(s)

Other course(s) in this category