WE160

Using the Best Strategies and Techniques for Web Marketing

Ensure you have the best plan for maximizing your investments.

83%

overall satisfaction for this course

?Average calculated from scores obtained from 247 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Gatineau
    • Quebec City
    • Montreal
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to implement a marketing campaign on the Internet using the most effective channels and approaches.

Targeted audience

Marketing and communications managers, Web specialists..

Prerequisite

None.

Customer Testimonials

Good popularization of a complex discipline.

Brigitte G., Collège Marie-Victorin

Content

  • Dominant trends: channels, increasing variety of screen sizes and usage contexts
  • Defining the target Web audience
  • Building a Web marketing plan
  • Marketing strategies for search engines
  • The importance of an effective initial page
  • Strategies for Internet media placement
  • Strategies for social networking
  • Strategies for email marketing
  • Discount coupons and contests
  • Tracking and assessing the effectiveness of your web strategies
  • Overview of networks and one-click purchasing techniques

DATES*

*Unless stated otherwise, all sessions are in French.
  • Gatineau

    January 8 2018

  • Quebec City

    January 15 2018

  • Montreal

    February 1 2018

  • Montreal

    May 3 2018

Trainer(s) assigned(s)

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