WE164

Rebuilding or Optimizing a Web Site

Successful Web sites, step by step.

86%

overall satisfaction for this course

?Average calculated from scores obtained from 81 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal
Parcours

Formation path :

Strategies and Webmarketing Training Paths

View path
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to understand the inherent challenges of successfully managing web site redesign or optimization.

Targeted audience

Anyone involved in web management, marketing and communications.

Prerequisite

Experience with the Internet.

Customer Testimonials

Allows to properly prepare a project of website redesign and to be aware of all that implies.

Élyse C. / Gestionnaire de comptes Web, Cri Agence

Content

  • Ten best practices to adopt during the strategic planning phase
  • Establishing a sustainable online omnichannel strategy
  • Defining measurable objectives for a web site
  • User search and the design of a user-centered site
  • Integrating feeback and best referencing practices in the redesign
  • Planning for online marketing
  • Architecture and content management for a site
  • Choosing technologies and web suppliers
  • Managing a site redevelopment project
  • Tips for avoiding a silo-based approach to management
  • Optimal Web budget management
  • Planning a web site launch
  • Ongoing site optimization
  • Establishing governance policies for the web site
  • Mobilizing upper management and promoting the strategic importance of a Web site

DATES*

*Unless stated otherwise, all sessions are in French.
  • Quebec City

    October 23 2017

  • Montreal

    October 31 2017

  • Quebec City

    February 13 2018

  • Montreal

    February 19 2018

Trainer(s) assigned(s)

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