Rebuilding or Optimizing a Web Site


overall satisfaction for this course

?Average calculated from scores obtained from 76 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal

Formation path :

Strategies and Webmarketing Training Paths

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To provide the knowledge and skills required to successfully manage the redesign or optimization of a web site.

Targeted audience

Anyone involved in web management, marketing and communications.


Experience with the Internet.

Customer Testimonials

Gives a good overview of the different facets of Web site redesigning.

Eric B. / Conseiller marketing, Québec International


  • Ten best practices to adopt during the strategic planning phase
  • Establishing a sustainable online omnichannel strategy
  • Defining measurable objectives for a web site
  • User search and the design of a user-centered site
  • Integrating feeback and best referencing practices in the redesign
  • Planning for online commercialization
  • Architecture and content management for a site
  • Choosing technologies and web suppliers
  • Managing a site redevelopment project
  • Tips for avoiding a silo-based approach to management
  • Managing the web budget optimally
  • Planning the launch of the web site
  • Establishing governance policies for the web site
  • Mobilizing upper management and promoting the strategic importance of a Web site


*Unless stated otherwise, all sessions are in French.
  • Quebec City

    October 23 2017

  • Montreal

    October 31 2017

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