WE166

Implementing a Digital Media Campaign

83%

overall satisfaction for this course

?Average calculated from scores obtained from 80 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Montreal
    • Quebec City
  • Top pick
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to efficiently plan and execute a digital media campaign.

Targeted audience

Media directors, marketing students, account managers and media professionals.

Prerequisite

None.

Customer Testimonials

Incredible teacher!

Laurent D. / Gestionnaire au développement des affaires, NexySoft par Nexyka inc.

Content

  • Introduction to search strategies, Google Display Network and Audiences
  • Technology overview (Google, Facebook, Bing, RTB, DSP, DMP, SSP)
  • Deploying an AdWords campaign
  • Selecting effective performance indicators for the campaign
  • Presentation of results planning tools for the campaign

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    February 27 2017

  • Quebec City

    June 8 2017

  • Montreal

    June 12 2017

Trainer(s) assigned(s)

Other course(s) in this category