WE166

Better Understanding Google AdWords and Media Buying Technologies

84%

overall satisfaction for this course

?Average calculated from scores obtained from 137 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal
  • Top pick
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to efficiently plan and carry out a digital media campaign.

Targeted audience

Media directors, marketing students, account managers and media novices.

Prerequisite

None.

Special Note

Customer Testimonials

Good overview of all the Google environment.

Sylvain L. / Publicité, Marketing & Web, Camions Lussicam Trans-Canada

Content

  • Introduction to search strategies, Google Display Network and Audiences
  • Technology overview (Google, Facebook, Bing, RTB, DSP, DMP, SSP)
  • Deploying an AdWords campaign
  • Selecting effective performance indicators for the campaign
  • Presentation of results planning tools for the campaign

DATES*

*Unless stated otherwise, all sessions are in French.
  • Quebec City

    February 14 2018

  • Montreal

    March 7 2018

Trainer(s) assigned(s)

Other course(s) in this category