WE123

Web Page Writing Workshop

Learn how to adapt your writing style for the Web: internet, intranet and social media.

84%

overall satisfaction for this course

?Average calculated from scores obtained from 1430 participants who took this course.
  • Duration 2 days
  • Regular fee 895
  • Preferential fee 760?
  • Locations
    • Montreal
    • Quebec City
  • Top pick
  • Laboratory
    course
Parcours

Formation path :

Strategies and Webmarketing Training Paths

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SUMMARY
DETAILS

Objectives

To become familiar with Web writing techniques that capture the attention of readers, and learn to apply and validate these techniques through practical exercises.

Targeted audience

Communications managers, Webmasters and anyone involved in writing content for a Website.

Prerequisite

Basic knowledge of the Internet and word processing.

Customer Testimonials

I learned a lot about web writing.

Martine L. / Rédacteure-traducteure, Services intégrés Lemay et associés inc.

Content

  • Basic principles of Web writing: orientation, information and action
  • Clarity, visibility and legibility issues
  • The behaviour, needs and expectations of Web surfers (based on eye-tracking studies)
  • Text conciseness and segmentation
  • Classification of pages, navigation and trigger words
  • Managing space on screen
  • Benefits and constraints of using hyperlinks
  • Creating text and layout based on the logic of the service provided
  • Adapting a paper document for Web-based presentation
  • Integrating elements to improve the visual impact of information
  • Editing a document that can be easily optimized for search engines
  • Editing a blog
  • Social media, content curation and editing
  • Displaying data: guidelines for using graphical elements
  • Editing for mobile devices: inherent challenges
  • Narrative communication and story-telling
  • Critical reviews of selected web sites and blogs
  • Practical exercises

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    January 22 to January 23 2018

  • Quebec City

    March 19 to March 20 2018

  • Montreal

    April 26 to April 27 2018

Trainer(s) assigned(s)

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