WE163

Creating Effective Web Newsletters

96%

overall satisfaction for this course

?Average calculated from scores obtained from 27 participants who took this course.
  • Duration 1 day
  • Regular fee 475
  • Preferential fee 395?
  • Locations
    • Quebec City
    • Montreal
  • Laboratory
    course
Parcours

Formation path :

Web Interface Development Training Paths

View path
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills to build an HTML document (based on appropriate style conventions), to be sent using mass emailing applications.

Targeted audience

Web managers and administrative personnel.

Prerequisite

Knowledge of HTML (Course WE106) and style sheets (Course WE137).

Customer Testimonials

Very good teacher, knows the topic very well!

Anne-Marie L. / Préposée aux services marketing et aux T.I., Chenelière Education Inc.

Content

  • Overview of how to build an email and list of various types of clients: autonomous clients (Outlook, Thunderbird, MacOS Mail), public web-based clients (Gmail, Hotmail, Yahoo Mail), private web-based clients (Squirrel, Horde, etc.)
  • Email campaigns in a global context: tools and the necessary steps
  • Technical issues involved in developing a newsletter: the subset of CSS styles supported by all clients, using CSS styles, maximum sizes for content, image linking, hyperlinks
  • Identifying features that cannot be used in newsletters
  • Exercise: preparing a simple newsletter, and incorporating more ambitious approaches
  • Tools and techniques for testing a newsletter
  • Overview of the possibilities for sending newsletters, along with the advantages and disadvantages of each: email clients, newsletter applications, online services/email marketers (MailChimp, Campaign Monitor, CakeMail), CRM tools
  • Brief discussion of adaptive newsletters

General Note

This course does not address writing issues related to newsletters.

DATES*

*Unless stated otherwise, all sessions are in French.
  • Quebec City

    February 5 2018

  • Montreal

    March 5 2018

Trainer(s) assigned(s)

Other course(s) in this category