GE329

Successfully Transition from Marketing to Communication

  • Duration 1 day
  • Regular fee 500
  • Preferential fee 425?
  • Locations
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to successfully transition from a marketing plan to a communication plan, with the goal of evolving the enterprise.

Targeted audience

Any audience.

Prerequisite

None.

Content

  • Fundamental questions of marketing
  • Definitions and communication roles
  • The structure of the communication plan
  • Analyzing the variables of communication
  • Analyzing the brand
  • Concepts of positioning
  • The strategic dashboard
  • Case studies

Are you interested in this training course ?

Only private sessions of this course are currently available.

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