GE329

Successfully Transition from Marketing to Communication

  • Duration 1 day
  • Regular fee 495
  • Preferential fee 425?
  • Locations
    • Montreal
    • Quebec City
    • Gatineau
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to successfully transition from a marketing plan to a communication plan, with the goal of evolving the enterprise.

Targeted audience

Anyone.

Prerequisite

None.

Content

  • Fundamental questions of marketing
  • Definitions and communication roles
  • The structure of the communication plan
  • Analyzing the variables of communication
  • Analyzing the brand
  • Concepts of positioning
  • The strategic dashboard
  • Case studies

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    March 21 2017

  • Quebec City

    April 3 2017

  • Gatineau

    May 8 2017

Trainer(s) assigned(s)