GE327

Development of Advertising Concepts

89%

overall satisfaction for this course

?Average calculated from scores obtained from 10 participants who took this course.
  • Duration 1 day
  • Regular fee 495
  • Preferential fee 425?
  • Locations
    • Gatineau
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to rigorously define and develop original advertising concepts in a step by step manner.

Targeted audience

Anyone.

Prerequisite

None.

Customer Testimonials

Very relevant with a lot of concrete examples!

Audrey B. / Coordonnatrice des projets et des communications, Association sportive des sourds du Québec

Content

  • Strategic concerns
  • Logical steps
  • What to communicate and to whom
  • Motivations of consumers
  • Defining the focus
  • Three universes of advertising creation
  • Creative strategies
  • Five strengths of a good strategy
  • Focus: know how to choose
  • Slogans
  • Visual language

DATES*

*Unless stated otherwise, all sessions are in French.
  • Gatineau

    April 24 2017

Trainer(s) assigned(s)