GE327

Development of Advertising Concepts

  • Duration 1 day
  • Regular fee 495
  • Preferential fee 425?
  • Locations
    • Montreal
    • Quebec City
    • Gatineau
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to rigorously define and develop original advertising concepts in a step by step manner.

Targeted audience

Anyone.

Prerequisite

None.

Content

  • Strategic concerns
  • Logical steps
  • What to communicate and to whom
  • Motivations of consumers
  • Defining the focus
  • Three universes of advertising creation
  • Creative strategies
  • Five strengths of a good strategy
  • Focus: know how to choose
  • Slogans
  • Visual language

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    March 20 2017

  • Quebec City

    March 23 2017

  • Gatineau

    April 24 2017

Trainer(s) assigned(s)