GE327

Development of Advertising Concepts

93%

overall satisfaction for this course

?Average calculated from scores obtained from 13 participants who took this course.
  • Duration 1 day
  • Regular fee 500
  • Preferential fee 425?
  • Locations
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to rigorously define and develop original advertising concepts in a step by step manner.

Targeted audience

Anyone.

Prerequisite

None.

Customer Testimonials

Complete course which allows to understand all the stages.

Maude P. / Coordonnatrice marketing et base de données, Médias Transcontinental S.E.N.C.

Content

  • Strategic concerns
  • Logical steps
  • What to communicate and to whom
  • Motivations of consumers
  • Defining the focus
  • Three universes of advertising creation
  • Creative strategies
  • Five strengths of a good strategy
  • Focus: know how to choose
  • Slogans
  • Visual language

Are you interested by this training course ?

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