GE328

Best Practices for Managing the Enterprise Brand

  • Duration 1 day
  • Regular fee 495
  • Preferential fee 425?
  • Locations
    • Montreal
    • Quebec City
    • Gatineau
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to effectively manage and build the value of the enterprise brand.

Targeted audience

Anyone.

Prerequisite

None.

Content

  • Products and brands
  • Science or art?
  • Perceptions and reality
  • Six levels of the brand
  • Personality and profiles
  • Types of discourse
  • Value and engagement
  • Equity and growth
  • Case studies

DATES*

*Unless stated otherwise, all sessions are in French.
  • Montreal

    March 22 2017

  • Quebec City

    March 24 2017

  • Gatineau

    May 9 2017

Trainer(s) assigned(s)