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GE328

Best Practices for Managing a Corporate Brand

  • Duration 1 day
  • Regular fee 500
  • Preferential fee 425?
  • Locations
SUMMARY
DETAILS

Objectives

To provide the knowledge and skills required to effectively manage and build the value of a corporate brand.

Targeted audience

Any audience..

Prerequisite

None.

Content

  • Products and brands
  • Science or art?
  • Perceptions and reality
  • Six levels of the brand
  • Personality and profiles
  • Types of discourse
  • Value and engagement
  • Equity and growth
  • Case studies

Trainer(s) assigned(s)