Effective Sales Management

Manage sales in a motivating way using the most effective methods.

  • Duration 2 days
  • Regular fee 895
  • Preferential fee 750?
  • Locations
    • Gatineau
    • Montreal
    • Quebec City


To provide the knowledge and skills required to make effective use of the proven seven-step method known as PER DIEM® in order to perfect your management skills and ensure the success of your sales team.

Targeted audience

Directors, managers and sales representatives.



Special Note

This course is offered in a mix-learning format: one day in class followed by four 90 minutes webinars. The webinars dates will be determined in class with the participants.


  • Leadership, management and coaching: the three key roles of the sales manager
  • The PER DIEM® approach: proven techniques for improving the performance of a sales team
  • Project, execution and resources (PER): applying a strategic analysis to sales
  • The ASSET sales planning method
  • Influencing sales behaviour
  • Managing and communicating clear goals
  • Implementing sales practices and standards that are appropriate for your context
  • Measuring and monitoring sales activities and results
  • Using team and individual meetings to rally and motivate personnel
  • Sales training and skills development
  • Implementing an action plan to increase profits

General Note

This course is presented in a mixed format consisting of a one-day class followed by four 90-minute web seminars and a second one-day class.


*Unless stated otherwise, all sessions are in French.
  • Gatineau

    November 14 to November 15 2016

  • Montreal

    April 3 to April 4 2017

  • Quebec City

    April 24 to April 25 2017

  • Gatineau

    June 5 to June 6 2017

Trainer(s) assigned(s)

Other course(s) in this category