Customer-Focused Sales Techniques

Make call centers and other internal services more effective in terms of sales.


overall satisfaction for this course

?Average calculated from scores obtained from 3 participants who took this course.
  • Duration 2 days
  • Regular fee 895
  • Preferential fee 760?
  • Locations


To provide the knowledge and skills required to communicate with customers and establish a climate of confidence in order to assess their needs and direct them to the appropriate products and services.

Targeted audience

Telephone sales and customer support personnel.



Customer Testimonials

Well-structured and clear theory as well as more practice to assimilate it. The two days went by very fast!

Lucie J. / Stratège en expérience utilisateur, Fédération des Caisses Desjardins du Québec


  • Introduction
  • The importance of training for customer satisfaction and profitability
  • The three steps that lead to customer purchases
  • The ADAPT sales process
  • Actively engaging customers while assessing their needs
  • Directing a customer towards solutions
  • Discovering unspoken or unconscious needs
  • Offering customers specific and customized solutions
  • Making the sale: concluding, handling objections, negotiating

Are you interested in this training course ?

Only private sessions of this course are currently available.

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