Manage Your Key Accounts Like a Champion - Online Training

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  • Duration 8 HOURS
  • Regular fee 209
  • New course


As a key account manager, your ultimate objective is to generate as much value as possible for your key accounts. To do this, you need to be able to gain and maintain an in-depth knowledge of your accounts, build a network of strategic relationships and correctly assess your accounts. This course on managing key accounts with Diana Woodburn will give you the keys to success.

Targeted audience

Sales teams, key account managers.



Special Note

100% online training with completely flexible schedule. Accessible anytime from anywhere. This training includes interactive modules, questionnaires, videos, tools and fact sheets. One-year access to the training.

Training Details


1. Your role as key account manager

  • How do you see the role?
  • How can you succeed as a key account manager?
  • What is your profile?
  • Your responsibilities

2. Become an expert in your accounts

  • Familiarize yourself with your key accounts
  • What's YOUR strategy?
  • Being an expert in your key account
  • Draw your key account market map

3. Select your accounts

  • Select your key accounts carefully
  • Selection that better serves your clients?
  • Choosing your key accounts
  • Assessing your clients

4. Manage your accounts

  • No strategic account plan, no management
  • Do you have big ideas?
  • Categorizing your key accounts
  • Measuring the strength of your position

5. Build a strong relationship

  • Building a network of client relationships
  • Who should you build a relationship with?
  • Developing your contacts
  • Managing your contacts

6. Generate as much value as possible

  • More added value for your key accounts
  • How do you create added value?
  • Choosing the right relationship level
  • Analyzing your accounts

Additional resources

  • Assuming the role of key account manager
  • Being an expert in your key account
  • Choosing key accounts
  • Categorizing key accounts
  • Developing your contacts
  • Choosing the right relationship level
  • Additional resources


  • Subscription english version

  • Subscription french version