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WE163

Web - XML - E-Learning

Creating Effective Web Newsletters

  • Practical courses

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Objectives

To provide the knowledge and skills to build an HTML document, together with its styles, for sending out via applications for mass emailing.

Target Audience

Anyone involved in web management or human resources.

Prerequisites

Knowledge of HTML (Course WE106) and style sheets (Course WE107).

Content

  • Building a mass email
  • The various types of email clients: autonomous clients (Outlook, Thunderbird, MacOS Mail), public web-based clients (Gmail, Hotmail, Yahoo Mail), private web-based clients (Squirrel, Horde, etc.)
  • Email campaigns in a global context: tools and the necessary steps
  • Technical issues involved in developing a newsletter: the subset of CSS styles supported by all clients, using CSS styles, maximum sizes for content, image linking, hyperlinks
  • Identifying features that cannot be used in newsletters
  • Exercise: preparing a simple newsletter, and incorporating more ambitious approaches
  • Tools and techniques for testing a newsletter in the various clients
  • Overview of the possibilities for sending newsletters, along with the advantages and disadvantages of each: email clients, newsletter applications, online services, CRM tools

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Trainers for this Course

  • Juan StéphanJuan Stéphan Has more than ten years experience in multimedia development. Has trained over 2,500 people in Web technologies.

    95% Trainer
    evaluation

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Course catalog

Online :  course catalog

PDF file : 2011-2012 catalog (available in French only PDF 2.63 Mo).

 
 
 

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Partner Associations


  • Certified Management Accountants Quebec Bar Information Technology Infrastructure Library
  • Ordre des administrateurs agréés du Québec Project Management Institute Ordre des comptables agréés du Québec
  • Quebec Association of IT Freelancers Réseau des ingénieurs du Québec
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Accreditations


  • Project Management Institute Microsoft BDC

Technologia : Know more. Worth more 440 René-Lévesque West Blvd,
5th Floor, Montreal (Quebec) H2Z 1V7